To say that managing large web operations spread across brands and spanning vast geographical locations is ‘challenging’ is an understatement. Businesses operating tens or even hundreds or thousands of websites are faced with web development, IT & strategy complexities.
Shifting to a multi-site management CMS is a natural solution that can make life easier for Marketing Leaders, IT Admins and Web Development teams. Whether it is a multinational company with distributed sales teams, or a conglomerate supporting numerous brands, or web or brand agencies supporting the needs of a wide range of clients, shifting to a multi-site CMS platform can do the trick.
Wondering whether it’s worth the investment of time, energy and money in migrating to a multi-site platform? Take a quick look at what a well-implemented move to a multi-site CMS can deliver:
Two things are at the top of the Marketing Leader’s list: 1) how to streamline and improve the process of creating, publishing and distributing content and 2) how to reduce marketing spend and increase ROI. With a multi-site CMS, many things become easier:
Web designers and developers play the crucial role of translating marketing vision into attractive, feature-rich websites. When the teams are tasked with designing, building and maintaining a large number of websites and other web properties, right tools, frameworks and processes can make a big difference. By implementing a multi-site CMS, the following becomes possible:
While the IT teams want marketing to do well, their main concern is to keep systems simple and reliable, and they do not want too much custom code, and are concerned about reducing technical problems. A multi-site CMS can help alleviate many of the IT team’s pains:
As you can see, there is a difference in the concerns, requirements and expectations from a new CMS: IT, Web Developer and Marketing have different priorities. To ensure that you make the right decisions and choose a CMS that fits with your current and future business strategies, get the heads and other stakeholders from the three departments together. Help them share and understand each other’s concerns. By carrying out a dialogue at the outset, you will be able to avoid the most common problems that crop up while and after implementing a new CMS.
Want to know more about how a multi-site CMS can benefit your branding and marketing efforts? Attend our upcoming webinar to dive deeper.
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