The usage of mobile phones in the last 5 years has increased to a huge extent. With this leap, several mobile applications have been introduced which are available in various app stores such as Play Store, iStore, etc. In these scenarios, standing out from 5,00,000 plus mobile apps is a challenge, especially when the market is estimated to be worth $25 billion by 2015. Chances of getting to the top in the niche market is already saturated and hence the discoverability and possibility of reaching to the right target audience quickly is no rocket science. In these conditions, mobile app marketing via social media is the best option especially when you are on a tight budget.
We all know that the importance of social media in today’s time has grown by leaps and bounds. It has become more a necessity than an option to survive in the global marketplace and achieve success. Several companies have developed their presence on social media just to promote their brands and services on different platforms and websites. From product advertising to announcements to services promotion, social media is the one that provides quick and efficient results.
Mobile application marketing through social media can help you reach the widest and sharply targeted audience in no time. Mobile apps are being used by people of all age groups for recreational, informational and many other purposes. And this is why no other platform on the Internet could give your apps the exposure as good as social media. However, when you set out to market your apps on social media, you need to keep your eyes and mind
open as marketing on social media can either make or shake your strategy. Hence, you should have a planned mobile application marketing strategy on social media which requires appropriate research before you dive into this deep ocean.
There are several Do’s and Don’ts of mobile app marketing via social media as highlighted in the following paragraphs that can really help you hit the right audience and help your increase moile app downlobad rates.
Do’s of Mobile App Marketing via Social Media
With these Do’s come several Don’ts which you should avoid while promoting your apps on social media which are as mentioned below:
Don’ts of Mobile App Marketing via Social Media
Now when you know that social media can be utilized in many way, it's up to you to decide what strategy will be more effective and how you exactly want it to work. Be creative while promoting your apps to create the curiosity among the users and make sure that you make it about them, not about you. In short, always publish from their perspective. On the other hand, make sure that your app is powerful enough that it can be recommended to others. Social media makes it undoubtedly popular but like I said before that your app must be substantial and worth recommending to others.
At the end, what you can get out of the social media promotion is what your customers want. The primary reason is that you can connect with your users better and find such more potential customers. Social media is essential to make your mobile applications popular. So make the most of it with planned strategy and research.
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