Online businesses around the world are becoming more and more competitive with both speedy technical advancements and rapidly changing market trends. To swiftly react to these changes, it is vital to come up with a system that can gather, manage and distribute data from a central point.
For this, you need a Web Content Management System (WCMS) that is connected and integrated to other business & analytical systems and applications. In addition to out-of-the-box integrations, this might require you to build custom integrations between a website, back-end business systems and other business-critical applications. Sitefinity is an award-winning Web Content Management System and offers the competence to integrate with other systems successfully to personalize the customer experience and support a targeted business approach. In this article, we will see how integrating Sitefinity Content Management System (CMS) with required business systems can help you multiply productivity and get great results.
Salesforce is one of the most popular CRM systems. As you know, it is used to manage and store the business data – information which is used to take actions on clients and prospects.
The Sitefinity Connector for Salesforce improves the flow of business information in the CRM by linking it with the activities that the contacts perform on the website. This includes actions such as contact form submissions, document downloads, recently viewed pages and more. This integration will apply Salesforce information to dynamically deepen segmentation for online business personalization.
Dropbox is one of the most popular services for keeping your documents safely stored, accessible and easy to share. Sitefinity offers a smooth synchronization with Dropbox which allows Dropbox to be used as a data provider for pictures and docs in Sitefinity. One can publish any digital assets stored in Dropbox through Sitefinity to email, social and mobile channels.
Determining the geographical location of website visitors, based on the IP addresses, is a great asset for marketers. MaxMind IP Geolocation database maps IP addresses to a specific location, which includes information about the name of the organization, its city, country, ISP and more. With Sitefinity one can effortlessly integrate MaxMind IP Geolocation, and with this marketers can accurately segmentize website visitors.
PayPal PayFlow Pro is a flexible payment gateway that simplifies online receipt and payment. With Sitefinity’s API one can integrate PayPal PayFlow Pro and have a customized payment gateway. With this integration, website admins can dynamically create detailed order forms, ensure secure payments, connect data with emails and auto-shoot payment confirmation to customers, and even set personalization for emails to customers.
On connecting with Marketo, marketing teams become capable of monitoring and tracking online visitor patterns, and are able to offer specific and filtered content based on business reasoning. This has a direct impact on conversions, leading to more sales, as Sitefinity Connector for Marketo offers precise online data which includes contact touch-points, lead scoring, information of document downloads, page visits, form submissions and more.
Akismet is a spam fighting service that protects the Sitefinity website from comment and contact form spam. Each time a new external content is posted to a website, it's submitted to the Akismet web service which tests that content and returns the feedback. As a consequence, a website handler doesn’t have to spend his precious time erasing spam external content posted on the website.
As can be seen, integrations with Sitefinity offer a very effective and efficient way to provide a single point of access for business data, customer interactions, digital assets and online transactions. But that’s just what you get out of the box.
The best part is that Sitefinity has a fully exposed API and flexible data access options that allows Sitefinity developers to integrate with external applications, and also make it easier to fetch data irrespective of where it is stored. So, you have the option of integrating Sitefinity with your existing applications, plus other third-party applications that you use.
Wondering how well Sitefinity will integrate with your business critical apps? Need assistance with upgrading or implementing Sitefinity?
Our Sitefinity experts would love to talk to you and share their insights. Learn more about our Sitefinity Content Management System (CMS) and find out how we can be of assistance.
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