Microsoft Dynamics CRM encompasses all the features and functions available in basic CRM software along with many advanced features. Dynamics CRM has seen several upgrades and enhancements with the growing times, to address different business needs and processes which has made it outshine simple CRM. With an aim to expand the scope of CRM further and make it more flexible for future business needs, Microsoft has extended the functionality of CRM which can manage other entities of business over and above managing customers. Since this extension reflects the extension of CRM, it is addressed as xRM.
xRM is a strategy that takes Dynamics CRM one step further.
Extending Microsoft Dynamics CRM with its xRM capabilities provides several advantages to businesses:
With the above benefits, xRM provides a cutting edge to CRM and contributes in enhancing business processes and the organization's competitive readiness to a great extent.
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