Online business is the buzz thing
today. If you have a product to sell or a service to offer, it must
be available on the web. In such a scenario, where your website
plays the lead role in your work, it becomes very essential to
monitor and analyze your website and customer preferences. In a
physical store, monitoring a walk-in customer is easy and yet not
quantifiable. But in an online business, the customer preferences
can be studied in extensive details and utilized to enhance your
business. This recording and analysis of data taken from your
website, is the service of Web Analytics.
At Cygnet Infotech, the web
analytics services are designed to suit the customer requirements.
There is a tailor made approach which is drawn in regards to your
strategic goals, kind of product and its marketing and your
expectations of the web analytics services. With our extensive
research and visitor data collection and analysis of your website,
we provide a wide range of research areas, some of which are listed
- Cost per acquisition
- Return on your marketing plan: You can choose your marketing
strategy on the basis of the current and past plans and the kind of
return each one has given.
- What is the path that your customer follows while surfing
through your website and entry- exit points: By this, you can
easily track which is the most preferred product and service; if
the customer is leaving your website mid way and from a specific
point, you can improve on those areas.
- Regular Analysis: For the current goal you have set for your
online business, we record and analyze monthly, weekly as well as
daily reports of your website to understand the consumer psyche and
accordingly devise your future action plan.
On the basis of this research, our
internet marketing experts design a roadmap for your business so as
to do away with the errors and increase your return on investments.
We have a team of web designers, web developers and digital media
experts to provide you with the perfect web analytics service. At
Cygnet Infotech, we provide the web solutions which range from the
basic Web Analytic Setup and Recording to Strategic Consulting. We
specialize in the Google Analytics Service which is an affordable
and yet advanced matrix service.
For an online business, it is very
difficult to know a consumer as you do not meet them and they come
from a wide culture and geography. So understanding the customers
through numbers and data is the best possible way to optimize your
business. And we are dedicated to serve you the best!