Background

The client an internet marketing company wanted a business website to bring a new look attractive look to its business on the internet. The company published internet marketing articles regularly and required an easy search engine friendly method of publishing on its website with article archive function, alerts and newsletters.

The design guidelines clearly wanted incorporation of search engine optimization principles in the website with a corporate look and feel.

Solution

The graphic design team was given the project brief and they were asked to come up with appealing themes for client approval.

The webmasters planned the website strategy in accordance with the client. As soon as the client approved the design layouts and strategy the balls were sent rolling and the development began.

Our project management team decided to use Word Press and PHP as the platform to develop this internet marketing and information platform for the internet marketing company. The team designed a neat website with content management functionality, convenient navigation, article archive, search engine friendly features.

Convenient text editor allowed multi-author, front- end article submissions with author bios, built-in tagging, unlimited nested categories and custom content fields.

The website received rave reviews, gets a lot of attention on the internet, has very high visitor traffic and has increased business for the internet marketing company significantly.

Technology Highlights

Benefits to the Client

• Easy & faster article submission
• User friendly web based administration allowing anywhere, anytime access