The actual trip that a customer makes to the retail store, physical or virtual, is undoubtedly the most important part of the entire retail shopping experience. The store’s ambience, floor layout, merchandising, aisle & shelf placing, on-floor customer service executives and point-of-sale kiosks are some of the key features of the in-store experience, which often play the most important role in motivating customers to make a purchase.
At Cygnet, we understand the value of providing an extraordinary in-store customer experience. After carefully understanding your business needs, we design perfect IT Solutions for this most important phase in the retail shopping experience. Our successful partnerships with our retail clients is a testimony to the fact that we help providing the best retail experience to the customer.
In-store Customer Tracking
In-store Customer Tracking is an emerging trend in the retail industry. The retailers can track the number of customers that visit the store, amount of time spent in the store, time spent in various sections, and also if they are visiting the store for the first time or are repeat customers.
At Cygnet, we help you by providing accurate data that matters to your business. It includes data related to the customer’s interaction with the store that you can analyze and interpret, and accordingly optimize resources to achieve higher ROI.
Point-of-sale is used to complete the retail transaction. Today, POS is not just limited to a billing counter. It has moved to mobile devices that have entered the retail space catering to the needs of omnichannel customers. Whether you are a single store retailer or a giant chain retailer, Cygnet caters to your needs, and designs a POS software that helps increasing your profitability and reducing unnecessary overhead costs.
In-store kiosks are slowly gaining popularity as an important retail touchpoint. Customers can use the kiosks for findings ways around the store, locating the products, getting information about the products, ordering out-of-stock products, and also acts as a virtual mirror and mobile POS in some cases. Cygnet designs interactive kiosks that helps engaging and retaining the customer.
Post sales services like SMS notifications, E-mail notifications and timely delivery, are equally important as the pre store contact and the in-store experience. Although these services are imperative in ensuring customer retention, post-sale strategy is the most neglected and underrated step in the entire retail process.
At Cygnet, we realize the importance of the after-sales strategy & provide perfect IT solutions to ensure customer engagement & retention.
If you are a retailer that also provides home delivery, then shipping integration is a key business operation.
At Cygnet, we design shipping integration software that enables you to choose the most cost-effective and timely courier/ delivery service, lets you and the end customer track the product’s location in real-time, and helps you to reduce the delivery turnaround time.
E-mailers & SMS
In retail, conveying gratitude to the customer after the completion of a transaction is almost customary. Today’s tech savvy customers not only need to be thanked in person but also virtually through e-mail and SMS. This is also an excellent way to retain customers.
At Cygnet, we enable your CRM & POS software to automatically send a thank you message to the customer as soon as the transaction is complete.