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    Cygnet Participates in ‘Swachh Bharat Abhiyaan’

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    Cygnet-Participates-in-‘Swachh-Bharat-Abhiyaan’

    In an event organized by GESIA, Cygnet, one of the organization’s most active members, joined efforts to spread awareness about keeping the city clean. Over 20 Cygnetians participated in the event, cleaned up streets & spread information regarding ideal garbage disposal practices in the neighborhood.

    The Government of India launched the Swachh Bharat Abhiyaan on October 2, 2014, and invited participation from local government bodies, corporates and common citizens. Responding to the Prime Minister Narendra Modi’s call to spread awareness regarding cleanliness across the nation, Cygnet, under the ambit of GESIA, joined a campaign to get hands dirty and clean up certain areas of the city.

    At a time when Prime Minister Narendra Modi has given his full backing to the Swachh Bharat Abhiyan and iconic Indian celebrities are doing their best to spread awareness about cleanliness, there is a real chance to change the face of India. GESIA (Gujarat Electronics & Software Industries Association), a non-profit, industry-led organization had organized a cleanliness drive as a part of the Swachh Bharat Abhiyan. Cygnet, committed to a wide range of CSR activities, was one of the the most proactive participants of the event and helped clean up the route leading from Shyamal Cross Roads junction to Prahladnagar.

    Led by Tejinder Pal Singh Oberoi, Executive Director Cygnet, a group of more than 20 Cygnetians started cleaning the roads and talking to street vendors and shopkeepers in the area. The event was covered by a passing Radio Mirchi’s RJ Megha, and viewed express by Cygnet’s employees were aired by the station.

    Aalap Mehta, Senior Manager HR, Cygnet, talked about the effect of whole endeavor: “We have learnt the importance of cleanliness and hygiene. If you segregate dry waste and wet waste – while we are cleaning up, we are talking to shop owners, telling them about this idea. We have received great response and people are very willing to hear what we have to say. In fact, we were happily surprised to see that many of the people were already following best practices for garbage disposal."

    There is a taboo against handling garbage and cleaning in the Indian society, which has created an antipathy towards taking real action to maintain cleanliness.

    When asked by RJ Megha whether there was any difference between cleaning up at house and cleaning on the road, Uma Tripathi said, “Actually, there is no difference. If we can stop differentiating between the streets and our home and care enough about both, cleanliness will be easier. And this would help our Gujarat as well as our country progress and become prosperous. I hope that every citizen of India becomes aware that keeping the country clean, and keeping the house clean are both of equal importance."

    With enthusiasm and cheerfulness characteristic of a true Cygnetian, most of the members were having a great time cleaning the roads. Ashish Khandelwal, who was cleaning the roads enthusiastically with a smile on his face, gave this message to Radio Mirchi listeners: “I would just like to share this idea to all: just don’t litter and dump garbage responsibly. If we simply stop this behavior, most of our problems will be solved. We have asked the shop owners in the areas to place garbage only in the dustbins and not on the road.”

    At the end of a fruitful day, Mr. T.P.S. Oberoi expressed his hope:With GESIA team, we have been able to clean up this route, but more importantly, we had good conversations with shopkeeper and other people in the area. They seem committed to keep the area clean, and that makes up hopeful.

    At a time when Prime Minister Narendra Modi has given his full backing to the Swachh Bharat Abhiyan and iconic Indian celebrities are doing their best to spread awareness about cleanliness, there is a real chance to change the face of India. GESIA (Gujarat Electronics & Software Industries Association), a non-profit, industry-led organization had organized a cleanliness drive as a part of the Swachh Bharat Abhiyan. Cygnet, committed to a wide range of CSR activities, was one of the the most proactive participants of the event and helped clean up the route leading from Shyamal Cross Roads junction to Prahladnagar

    At a time when Prime Minister Narendra Modi has given his full backing to the Swachh Bharat Abhiyan and iconic Indian celebrities are doing their best to spread awareness about cleanliness, there is a real chance to change the face of India. GESIA (Gujarat Electronics & Software Industries Association), a non-profit, industry-led organization had organized a cleanliness drive as a part of the Swachh Bharat Abhiyan. Cygnet, committed to a wide range of CSR activities, was one of the the most proactive participants of the event and helped clean up the route leading from Shyamal Cross Roads junction to Prahladnagar

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