Case Study
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Website to promote body fitness and nutrition programs

PHP, WordPress, MYSQL

When this client wanted to promote body fitness and nutrition programs through a website, he did not want the website to look like those weight loss promoting quacks.

Our design team worked with him to create a concept that would add value to his business and keep him clearly above the crowd.

The list of requirements was specific and clear: a website that could promote his concept and program, allow publishing the latest success stories, allow visitors to purchase program online.

Team Cygnet designed a custom theme for this PHP wordpress website to promote healthy dieting. The PHP website alleviated the content management capabilities of wordpress to provide user friendly platform that allowed easy article submission.

The client could run promotional schemes and publish the success stories at just a single click. Designed with search engine principles the website has a web based admin panel that allows anywhere anytime access to article publishing.

The website provides automatic archival system thus allowing the Benefit of republishing the previous promotional offers.

The site design is search engine friendly, allows adding SEO friendly meta tags on articles and manages large visitor traffic with ease.

The site has developed a good fan following in a short duration and has been highly appreciated by all the users.

Background

Our client a nutritionist wanted to promote his concept of body fitness with healthy eating habits through a website. He did not want the website to look like those weight loss promoting quacks.

The list of requirements were precisely clear

  • A website that could promote his concept and program
  • Allow publishing the latest success stories
  • Allow visitors to purchase program online.

Solution

Our design team worked with him to understand his concept and worked on providing a visual to this tangible idea that adds value to his business and keeps him clearly above the crowd.

Team Cygnet designed a custom theme for this PHP wordpress website to promote healthy dieting. The PHP website alleviated the content management capabilities of wordpress to provide user friendly platform that allows easy article submission. The system maintains complete article history.

Designed with search engine principles the website has a web based admin panel that allows anywhere anytime access to article publishing. The web based admin panel allows the user to add promotional schemes to the site. In turn the visitors can view the schemes and directly purchase them from the website. The website provides automatic archival system thus allowing the benefit of republishing the previous promotional offers.

The user can publish the success stories at a single click, the older stories are automatically archived thus creating a proof for all who are apprehensive about trying the program.

The site design is search engine friendly, allows adding SEO friendly meta tags on articles and manages large visitor traffic with ease.

The site has a developed a good fan following in a short duration and has been highly appreciated by all the users.

Technology Highlights

Software/ Tools PHP,Wordpress
Back End MySQL

Benefits to the client

  • Easy navigation   & search facility
  • Automatic archieval
  • Facility to add promotional schemes
  • Operating and maintenance costs were low
  • User friendly web based administration allowing anywhere, anytime access