Cygnet incorporates user experience design right from prototyping a product, and takes it through all the stages of building a product, maintaining a fine balance between the conflicting demands of innovation, viability and feasibility. We evolve the ideal user experience by keeping in mind Business Goals, Customer Goals and Backend Processes, delivering:
Our end-to-end user experience design services empower you to deliver powerful user experiences that help differentiate your product from the competition. Our core services include:
Before diving into the UX building process, we take time to study the purpose of the product and find out how users are going to interact with it. To arrive at a clear understanding of the user needs, we rely on creating personas, building mental models, and conducting user surveys & social surveys, user needs analysis, competitive analysis, and contextual analysis.
Our information architects organize the information logically, with concepts & standards that the targeted users grasp intuitively – enabling users to find relevant information right away. In addition to applying ideas related to behavioral psychology, we also keep in mind the specific user expectations to build an architecture that delivers.
Our interactive design services enable your application to deliver engaging, powerful and desirable experiences across devices and platforms. We study all potential ways to overcome a design problem and choose the most efficient and satisfying solution that is aligned with business goals and user goals.
Our visual design experts transform the look and feel of your product’s backend & frontend to ensure user acceptance and support branding efforts. We bring into play our understanding the expectations of targeted users, and combine it with your branding strategy to deliver attractive and intuitive designs that work well on desktops, mobiles and tablets.
By testing every element of the design on actual users, we eliminate bad user experiences before your product launch. For simpler features, we may simply rely on opinions of key stakeholders, but for more complex interfaces, we glean and act on feedback from target audience, gathered from surveys, user observations, reviews from experts and more.
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Our motto ‘IT is About You’ is more than just a tag line – it is the very heart of Cygnet. We always ensure the continued success of our clients and employees by placing problem solving ahead of anything else and walking the extra mile when needed.