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Boost Online Conversions by 74% for Toll-Free Numbers Business

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A toll-free number provider in Australia wanted to redefine its online presence to improve rate of online conversions. Cygnet Infotech, leveraging Sitefinity CMS, crafted a brand new website with robust functionalities in just 4 months’ time and helped boost online conversion rates by 74%.

Project Details

Country: Australia
Domain: Telecommunications
Solution: Sitefinity

Client Profile

A leading Australian telecom solutions company offering toll-free numbers and answering solutions. The company enables small businesses and enterprises to project a professional image, manage communication needs with less resources, while slashing the cost of communications significantly.

Business Scenario

Our client, a toll-free number provider wanted to increase sales of new connections online. Cygnet analyzed the website and discovered the core issues: complicated UI, limited functionalities, flat & static page structure, and lack of easy content management capabilities. Working hand-in-hand with the client’s team, we realized that:

  • Performance issues were hurting online conversions
  • Website UI-UX was not optimized with sales and conversions in mind
  • Content marketing team’s efficiency was hampered due to unintuitive backend

Cygnet’s Solution

In order to meet the goals of the client – creating a flexible content management functionality and driving more effectiveness in the overall sales process of the client’s website – we build a new Sitefinity website and we undertook following strategy:

  • Simplified content management across the website by creating custom controls for various types of templates, media, and text content.
  • Improved conversion rates through UX implementation of proper information architecture, and by identifying and setting up ideal sales funnel based on user journey
  • Facilitated measurement and optimization of new customer acquisition by integrating Google Tracking Code and Google Map
  • Increased buyer trust and willingness to buy by securing payment processes and highlighting security symbols
  • Optimized search engine & user friendliness of the site by implementing customized UI concepts like dynamic number menus, banners and heading text

Benefits

  • Easy-to-manage backend enhanced the efficiency of the marketing team
  • Ability to make frequent changes to website enabled client to experiment with marketing approaches and improve effectiveness of the marketing strategy
  • Conversion rates jumped by 74% in just three months after the redesign

About Cygnet

Our motto ‘IT is About You’ is more than just a tag line – it is the very heart of Cygnet. We always ensure the continued success of our clients and employees by placing problem solving ahead of anything else and walking the extra mile when needed.