An IT Services company approached us to help them streamline entire inbound marketing process and increase its marketing ROI. Cygnet implemented a wide range of tools, served a responsive web experience, built an integrated mobile app, and improved reporting & analytics to help our client increase marketing qualified leads by 52% in three months.
Customer Size: Mid-size
Solution: Enterprise Content Management and Marketing
Methodology: Agile & Scrum
Integrations: GoToWebinar, GoToMeeting, ShareThis, Intranet Portal, Dynamics CRM, Android and iPhone App
Add-ons: Google Analytics, HubSpot Analytics, CrazyEgg, Visual Website Optimizer, StatCounter
A mid-size IT services company operating globally, focusing on providing innovative software solutions to a wide range of industries. Leveraging a wide range of technologies and domain expertise, the company delivers solutions that empower product companies & mid-size enterprises to improve operational efficiency
Our client wanted to make a transition from its traditional marketing process to a modern, precise, sales-driven practice & framework. To accomplish this, targeted digital marketing, efficient content & design updates, and reduced cost of website maintenance were essential. Working closely with the client’s team Cygnet identified the roadblocks:
Cygnet analyzed client’s current infrastructure and process, and outlined expected future outcomes. By providing an end-to-end web content marketing solution, Cygnet facilitated targeted and effective digital marketing, empowering the client to increase overall marketing efficiency. Our team took the following actions to achieve the goal:
In three months, our client reduced the cost-per-lead by 33%. Streamlining operations between sales & marketing led to significant improvement in relevance of leads, while with advanced analytics & reporting, the client is able to constantly hone the digital marketing process.
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Our motto ‘IT is About You’ is more than just a tag line – it is the very heart of Cygnet. We always ensure the continued success of our clients and employees by placing problem solving ahead of anything else and walking the extra mile when needed.