To say that managing large web operations spread across brands and spanning vast geographical locations is ‘challenging’ is an understatement. Businesses operating tens or even hundreds or thousands of websites are faced with web development, IT & strategy complexities.
Shifting to a multi-site management CMS is a natural solution that can make life easier for Marketing Leaders, IT Admins and Web Development teams. Whether it is a multinational company with distributed sales teams, or a conglomerate supporting numerous brands, or web or brand agencies supporting the needs of a wide range of clients, shifting to a multi-site CMS platform can do the trick.
Wondering whether it’s worth the investment of time, energy and money in migrating to a multi-site platform? Take a quick look at what a well-implemented move to a multi-site CMS can deliver:
CMOs, Marketing Managers and Brand Managers
Two things are at the top of the Marketing Leader’s list: 1) how to streamline and improve the process of creating, publishing and distributing content and 2) how to reduce marketing spend and increase ROI. With a multi-site CMS, many things become easier:
- 1. Easily deliver dynamic and personalized user experience across web properties
- 2. Enforce SEO and Branding across web assets through centralized site management, without losing ability to customize
- 3. Manage multiple web properties with leaner teams, reducing online marketing expenditure
- 4. Super fast go-to-market for micro-sites or websites related to specific marketing campaigns
- 5. Ability to control and manage content for all brand, product & campaign websites, and web apps from a single point
- 6. Successfully implement workflows and best practices across distributed teams
- 7. Possibility of cutting licensing, hosting and maintenance expenditure by migrating to a single, centralized CMS
Web Design & Development Team Leaders
Web designers and developers play the crucial role of translating marketing vision into attractive, feature-rich websites. When the teams are tasked with designing, building and maintaining a large number of websites and other web properties, right tools, frameworks and processes can make a big difference. By implementing a multi-site CMS, the following becomes possible:
- 8. Easier to reuse and re-purpose code across websites and channels, and redundancy is reduced
- 9. Less time investment in helping marketing teams to publish and manage content
- 10. Easy to extend functionality across the board through integration with Web APIs
- 11. Web Leaders can allow resources freedom from routine development and maintenance tasks, and concentrate on high-end tasks
- 12. Developers get to work with single set of well-known, well-supported tools with many out-of-the-box functionalities instead of working with several unfamiliar platforms and tools
CTOs, CIOs, IT Managers and System Admins
While the IT teams want marketing to do well, their main concern is to keep systems simple and reliable, and they do not want too much custom code, and are concerned about reducing technical problems. A multi-site CMS can help alleviate many of the IT team’s pains:
- 13. No hassles of upgrading and maintaining different web platforms, customization, and integration – core changes
- 14. Reduced cost of maintenance as less number of IT staff needed for managing the platform
- 15. Easier to ensure high performance across web assets on a consistent basis
- 16. With the choice of the right CMS, scalability is ensured and security risks are mitigated up to a level
- 17. Various deployment models – Cloud, on-premise, hybrid and others – are supported and can be adapted to IT requirements.
Words of Wisdom: Balance Conflicting Expectations
As you can see, there is a difference in the concerns, requirements and expectations from a new CMS: IT, Web Developer and Marketing have different priorities. To ensure that you make the right decisions and choose a CMS that fits with your current and future business strategies, get the heads and other stakeholders from the three departments together. Help them share and understand each other’s concerns. By carrying out a dialogue at the outset, you will be able to avoid the most common problems that crop up while and after implementing a new CMS.
Want to know more about how a multi-site CMS can benefit your branding and marketing efforts? Attend our upcoming webinar to dive deeper.