5 Ways to make your Ecommerce Business Successful in Emerging Markets
Global sales trends are shifting and
But, there is a tremendous scope for
The smart mobile revolution has made it possible for customers in
Is your online selling model ready for this? Are you fully prepared to take benefit of the upcoming
1) Local Language is a Must:
While there are a number of people in all these countries who can understand English, the majority use and know only the local language. As you are dealing with customers with low-proficiency in English, it is best to make sure that the content on your store is written in local languages. In countries like India, several regions have different languages; so, you need to make sure that customer
2) Store-locator Options:
As we have seen in
So, after researching for products or services, they visit physical stores to make a purchase. By offering store-locator services on your mobile app or mobile website, you can improve your chances of overall sales.
3) Social Media Integration:
Young adults in the emerging nations are early adopters. They are familiar with
By integrating social media with your online store, you increase the chances of these customers sharing reviews and posting comments about your products. As social media is extremely popular in all the emerging markets, you need to integrate your store with social media and also formulate a clear and effective marketing strategy for social media.
4) Discounts, Offers and Email Marketing:
Consumers in countries like India and China are cost-conscious and they are adepts at researching products to find the best bargain. Most online stores struggle to build any loyalty with the users, no matter what country they are selling
So, by offering promotional discounts, you can grab the attention of the users. Email marketing targeting customers interested in using discounts and coupons can also drive visitors to your store and boost sales. You can also integrate this strategy with contextual and location-based alerts to improve the efficiency of the entire process.
5) Display all Products on the Mobile Website:
As noted above, Internet access through smartphones enables a number of users to shop online. These individuals may not have access to conventional devices like PCs and laptops. So, you cannot create a truncated mobile version of your ecommerce store.
All the products displayed on the main online store need to be displayed on the mobile website. The mobile website or mobile application should offer everything that the web version of the site does. If you do not want to develop a separate
While the underlying principles of online selling success remain the same, different markets have their peculiarities. As an
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