Over time, online customers have grown to expect smooth and attractive experiences across channels and devices. In the quest for providing better customer experience and shortening the time of customer acquisition, companies are looking for a unified platform that lets them drive interactive customer engagement.
Companies use their website to connect with larger audiences, understand customer behavior, leverage customer data and serve relevant content. With changing customer patterns and technologies, it is vital to have a website that offers required flexibility, scalability and ease of use. But it doesn’t stop at one website: you also need to deliver consist experiences across other web assets, social media, print media and more. This is where the need for a modern CMS arises.
A good CMS or content management system delivers the required suppleness along with modular functionalities to ease the management of website and its content. There are many content management systems available, such as Umbraco, Sitefinity, Sitecore, SharePoint, etc. which can transform the process of website content management and help you produce the expected online results.
Sitecore, built on .NET, possesses remarkable features for building and managing enterprise-level websites. Here are some of the reasons many of our clients choose to go for Sitecore:
1. User-friendly Interface:
When it comes to ease of managing large websites or multiple websites, there’s hardly any other CMS that can beat Sitecore’s backend. With its intuitive interface, even non-technical users can instantly make changes and updates.
2. OMS Module:
Sitecore has an integrated Online Marketing Suite, which helps optimize websites from the perspective of digital marketing. It gives marketers the ability to optimize content right in the editor and create SEO-friendly URLs. But that’s just the start. It also offers User Profiling, AB Testing, Analytics and Reporting, Email Integration, and more features out of the box.
3. Multisite Development:
Sitecore provides multisite management and content sharing. This is a great feature for larger organizations seeking a single platform for managing their wide number of websites, intranets, extranets, portals and more.
4. Seamless Integration:
Sitecore, being based on Microsoft technologies, supports out-of-the-box integration with various Microsoft business applications such as SharePoint, Dynamics CRM, Active Directory, etc. This fits the existing environment of most enterprises.
5. Friendly to Multiple Devices and Browsers:
Sitecore features intelligent elements that automatically display the content in different formats and styles for different devices such as laptops, smartphones, tablets, iPads, etc. It automatically detects the devices and presents the content with the best possible view. Sitecore also has cross-browser compatibility to optimize the website view for multiple browsers such as Chrome, Firefox, IE, Opera, etc.
6. Integrated Translation for Multilingual Websites:
Sitecore features multilingual capabilities to support organizations manage content across the globe. In addition to helping you simplify the management of multiple language versions of websites, it also aids the translation management process with connectors for Clay Tablet’s Rosetta Gateway, Lionbridge Technology’s Freeway and other translation services. As a result, enterprises need to manage sites in just one language; the rest is taken care of.
7. Social Media Engagement:
Sitecore comes with social media engagement options to plug your site with various social networks, and allow customers to sign up using their social accounts. It also features pre-built components such as forums, polls, wikis, surveys etc. to help companies easily nurture your own community.
8. Cutting-Edge Development Environment:
Sitecore provides a powerful development environment to design and develop websites and web applications leveraging .NET and XML standards. It is also compliant with World Wide Consortiums and supports Cascading Style Sheets, giving a cutting-edge development environment.
Besides all the above features, Sitecore supports cross-channel target marketing, ecommerce and integration, and much more. Looking at all these features that are pretty handy for enterprises, there is no surprise that it is the preferred content management system for many CMOs, digital marketers, and business owners. It is an enterprise-ready tool that can boost your online presence and help you achieve higher ROI.
Need any assistance with choosing the right CMS for your business? Want help with enterprise CMS development? Our experts will be happy to help.