The last part of the series of three blogs that talks about the Art and Science of Marketing, in this blog, we shall see how an amalgamation of two makes a perfect whole. It is like the two halves of the human brain coming together, giving a human being the gift of personality where- the right side responsible for the creative, passionate and artful side of one’s personality and the left side receptive to the rational happenings and analytical, and making the human being logical and more responsible in life. Drawing an analogy from the ever so fascinating human brain, marketing can be looked at similarly with content as the right part and data as the left, making up the perfect unit for an organization for value creation in terms of creativity while not losing out on the science behind it.
Like the human brain, let us think of the senior management of any company as the brain of the organization
As CMOs sit on the table today with the CEOs and CFOs their focus is on strategies that allow the companies to respond to the evolving buying patterns creatively and on time as well as manage the complexity that arises while shaping up the consumers’ perception of the company. As consumers become well informed today, marketers are compelled to focus on relevant content that encourages its audience to share it and have it spread across greater masses, rather than coming up with generalized commercial messages.
As each campaign takes off from the marketing teams today, it needs to tick not only on grounds of responding to the audience needs, being creative, correct messaging and brand positioning but also on what ROI it would bring to the organization. Campaigns that take off without a clear understanding
- Their brand DNA: what it stands for
Effectivecommunication plan that efficiently percolates
- Execution of the plan by the teams so as to build a strong brand funnel
- Generate relevant inquiries for the sales team
The battle between creativity and numbers will continue for the