What should you must know before hiring an iOS developer? A growing market penetration of Smartphones and the increasing popularity of mobile applications are gradually shifting the use of internet from laptops / computers to mobile phones. An analysis of the visitor traffic on various websites suggests that the proportion of traffic coming from mobile phones is now a meaningful number and this continues to get only more prominent with every passing day.
A major reason for this shift is the ever increasing powers of mobiles or Smartphones, mainly driven by the huge number of innovative and useful mobile applications that have thronged the market. These mobile applications have indeed changed the life of a common man and many of these apps have become indispensable to the users.
How Mobile Apps can Help Businesses
Mobile apps can become an effective advertising, branding and promotional tool for businesses. It is also a valuable way to build customer loyalty. Here's why and how businesses can implement mobile apps for the progress of their business.
1.Use mobile app to simplify a customer's life and win his confidence and loyalty
Depending upon which business you are in, you may design an app that fulfils a customer's requirement. For instance, if you are a pharmaceutical company selling medications for a chronic indication like diabetes, you may develop an app that can either help the customer maintain his compliance or alert him a couple of days in advance that he would need a refill. Likewise, a company manufacturing water filters can develop an app which provides users with useful tips on how to preserve water or check water quality.
2. Use mobile app as a promotional tool
A mobile app may be a way to lower your cost of building a loyal customer base. You may build an app which allows a customer to pay for your services through the mobile phone and get attractive discounts every time they do so. Like, if you are a chain of restaurants, you can develop an app that allows users to see your menu online and any orders originating through the app can fetch a discount. This will not only save you on your promotional cost, but also help you save on the cost of operating your restaurant.
3. As a business you stand to lose if you do not align your business to modern day needs
There are about 1.4 billion Smartphones in use around the world and for several developed markets like the US the penetration of gadgets has exceeded 50 percent mark. According to Gartner, on a year-over-year basis, worldwide sales of mobile phone to end users grew sluggishly by 3.6 percent. But in the same time the worldwide sales of Smartphone to end users reached 225 million units, up 46.5 percent from the second quarter of 2012. Devices accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, which resulted in sales surpassing feature phone sales for the first time. Growth was strongest in Asia Pacific region, but the overall growth in sales across all regions clearly outpaced the market growth.
4. There appears to be an unlimited appetite for apps as demonstrated by growth in number of downloads from Apples iOS Apps store
According to Apple, the developer of iOS operating system, 40 billion apps have been downloaded from the iOS App Store ever since it was opened in 2008. The number of apps downloaded grew from 7 billion in 2011 to 20 billion in 2012. Besides, Apple has more than 500 million active iTunes accounts, which means the company has that number of customer credit cards on file. The number of downloads happening every year continues to surprise the company.
So, you now know why using apps for business growth is becoming so popular and important. Seek help of an independent app developer or app development companies to devise an app that can help promote your business.
Cygnet Infotech is a reliable CMMi Level 3 & ISO 9001:2008 Certified iPhone App Development Company focusing on iOS app development services for businesses. Get a free iOS app development Quote from Cygnet's dedicated iOS app developer.