As quoted by Steve Jobs: “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.”
In today’s highly competitive digital world, any business is as dynamic as the apps that power it. Nothing is more baffling than a mobile application that continuously freezes, hangs or crashes. The voracious speed of technological evolution has coerced enterprises to upgrade or die! Choosing the right mobile app development platform is the ‘Keeping up’ strategy and… with each passing day, the challenge doesn’t become any smaller!
Successful apps are determined by their staying power, it’s a magnetic feel for the customer to download the app and use them often. Wondering…. how does such apps come into existence? Strategizing right from the start, even before laying the first foundation brick – Successful enterprises build sustainable mobile app that is sufficient to fight for survival with minimal marketing. Helping you in your quest and marching ahead in the app-war, this guide will assist you with insights on cost, development concerns, demographics, identifying revenue potential and lot more…
Who is your target audience?
When you approach any company with your billion-dollar app idea, the most crucial question that arises is who are your targeted users? Before you invest a penny in your project development, a preferred pre-requisite is to begin researching on your target audience since it will help you get a clear picture of the devices they use and like and will enable you to develop the customer profile. You need to give a close consideration to the geographic criteria as the usage of various platforms vary considerably according to the region.
Image via: (http://www.pvsm.ru/news/117719)
According to a research, out of the 440 million smartphones sold by the end of the last year, about 80% ran Android. In contrast, just 18% ran iOS while Windows managed some 0.4% of the total market.
The ultimate key to make a successful app is to understand the demographics of your audience. Recognizing the target market can reward huge dividends; if done right, which is the most crucial thing while starting your mobile app development. Among a few most important pieces of information that you must go through while identifying your target audience are education, age, gender, socio-economic status and their occupation.
Consider the Instagram app, which has mind boggling impact on the current generation. Why? Because it is precisely crafted for them! The developers had precise information about the age group who would be using this astonishing app, before they got the app designed. The USP of Instagram is its image editing feature along with its engaging Instagram Stories.
Although the concept wasn’t brand new, yet the app managed to bag billions of downloads within a short span of time, just because the team knew which audience to target! Cool, isn’t it?
What is the Right Platform for your Application?
Native Vs Hybrid Vs Cross platform: Who wins this ferocious battle?
Before, plunging into the nuts and bolts and figuring out which platform is the best, it is equally important to know that User Experience is the paramount factor in your business. Consider the segments like user-friendliness, interactivity, reliability, responsiveness, app development time, app updates and app customization before selecting the platform.
Native platform enables a user to experience to use inbuilt features in the app and interact in a lucid manner. For example: Assume that in your concept of app, camera support is needed. In that case, Native Development offers hassle free integration of your device camera to the app.
With digital transformation knocking on the doors and seamless ease of usage topping the charts, enterprises refrain from investing additional time on development and designing of the applications for a separate platform. Cross platform saves the day and enables the developers to reduce the market time and share the same code in a different platform.
At one end, the users are looking for new advancements in the apps they use whereas on the other end the enterprises are not willing to waste time in developing apps for individual platforms. In this case, a unique solution of using the Hybrid platform comes into picture, where it serves the purpose of both the parties which enables a user to run an application on all major platforms even on lower versions of various devices.
Choosing the right platform for your mobile application doubles the ratio of revenue generation and user engagement. Thus, while you select a platform for your app, make sure you have some precise analytics of time spent on mobile and desktop by the users.
Ready to close your bid?
Ideally, the best approach is to develop your application on both these platforms synchronously. But mostly due to the restraints in budget and time, developers prefer to begin with one platform and then gradually explore wider horizon of the market by moving to the other OS. It is important to understand the business need of an app before its development, also the capacity of the market you target is needed to be assessed.
Let us consider Prisma, which was launched sometime in June 2016. This app made its beginning on iOS and grabbed the largest audience with over 7 million downloads in its 1st two weeks itself. Later, when it’s android version was launched it noted some 2 million downloads in its initial weeks. Again, this app was a big shout out with its USP being the image editing feature. Decide your app based on your audience’s reach.
One more key decision variable in deciding on the OS is app downloads. It signifies how strong is your market presence. Apple’s iOS might be dominating the globe in terms of App revenue market, but Google’s Android is ruling the market incessantly in the App download market. Google Play’s victory over App Store has been of remarkable help in notable growth in usage of Android’s low-cost handsets in the looming markets like Philippines and Mexico.
It is recommended to pick either of the platform by focusing on the market, business growth and its stability. This shall enable you to study the user behavior and other aspects that would relate otherwise.
What Are Your Development and Time Costs?
The evaluation of the cost and time of the app is largely based on:
- Type of application
- Project complexities
- Resources required
- Technology used
The app development time and cost are closely intertwined. Business analyst shall present a set of queries after pondering over your app concept and analyzing your requirement which shall include various factors like time, budget, technology and features used in the app. The complete evaluation of the manpower then narrows down to complexities and time. Complexities refers and relates to various technical issues, UI design, types of OSes etc.
What about lifecycle management of the application?
Mobile application development doesn’t stop once the application is developed. There is a chain of procedures to follow even after that. The application needs to be tested, hosted, deployed, maintained and even analyzed if hold their stand in the market.
Developers need to
- Store the data
- Secure the data
- Integrate the data with other systems
Developers further need to frame the updating mechanisms for the applications for each different type of device that the app supports. Whether it is outsourced or in-sourced, you must make sure that each of the mobile application development tools work dynamically throughout the application’s life cycle.
Have you secured yourself? What are the security connotations?
Quintessentially, mobile app development platforms should reasonably allow various administrators to use the device’s built-in security controls. iOS devices comparatively have a better system of storing a user’s private data.
On the other hand, data storage on the cloud makes it less vulnerable to hack (taking to consideration that it might happen). Android gives you the flexibility to customize the app security according to your wish.
Regardless of the development tools you use, you need to consider government rules and regulations when it comes to applications. Thus, even if a developer is willing to use the cloud service, he must be extremely sure to have covered all the government rules and regulations that would apply to their data. Thus, the developers will have to consider that they might not get the highest level of security while taking up a service that is easy to engage in cross platform development.
THE FUTURE IS APPS. Now the choice is entirely yours. Take the charge and be the decision maker for your app idea. Remember, it is entirely your data and money in the pipeline, so not plugging the security up early is beneficial in the long and the short term both.
If you have got an app idea, this is a high time to convert your billion-dollar idea into reality. Get in touch with us now at firstname.lastname@example.org