You must have heard the phrase “There’s an app for that” a lot of times and it makes a lot of sense. Be it a small or big, if your business is not on mobile, you’re losing out on a major part of the business.
We’ve reached a stage where having just the web presence won’t do it for you. To cover a larger audience, you must need an App. And beyond increasing your reach, an App is meant to engage your audience through simple and intuitive UI. Be it a utility app, gaming or news based, the most critical piece of the puzzle is excitement and fun.
The excitement factor is no less relevant for businesses, contrary to perception. In fact, businesses seem to benefit a great deal from driving user engagement, look no further than Uber.
Unfortunately, small business owners still haven’t realized the importance of the mobile app and its untapped potential. When I say small businesses, I include local ones too.
Everybody has smartphones and they check it often at least once in half hour. Roughly 90% of the mobile usage is devoted to apps according to a Gallup survey. If that doesn’t tell a story, nothing will.
Mobile is one of the most powerful marketing tools to lure your customers. It’s a place where your audience resides, quite literally! No matter what business you own, be it a coffee shop or a restaurant or a Hedge Fund, Mobile app should almost certainly be an integral part of your marketing plan.
Let’s have a look at some of the compelling reasons to have a mobile app:
1. Be visible all the time
You will be accessible on the mobile app 24/7. May be your app is not one of the most used apps in their phone but you know and they know it is there and it can’t go unnoticed if it is creative and fun. Marketing it aggressively holds the key though.
2. Build your brand
It’s a great brand building tool Basically, it increases awareness and tells about your product to your customers like no other marketing collateral can. Create an app your customers fall in love with and it’s all yours, you can do whatever you want with it. Keep experimenting and see what works best. Do it with the UI, color, logo, theme, functionality, features etc.
3. Improve customer engagement
Mobile app is one of the best platforms to drive customer engagement. Give them something new every day they can relate to. Engagement is all about how you make them feel about your product or a service. Do you make it easy for them to reach out to you? Do you add value in the simplest of ways? The more you engage, the more their liking towards your product. It’s more like talking to your buyers. You get to know their likes, dislikes, preferences and choices. With interactions you have with your buyers, you come to know the areas of improvement which helps you make your product even better.
4. Stay ahead of the curve
Mobile application Development for small businesses are is a rare commodity. Business owners have got to get their act together and create a complete digital presence and sell the experience to their target audiences worldwide. This is the time to get one for you and be the first among your competitors to reach out your customers. Delight your buyers and give them something to cheer about.
Convinced? I am hoping you are. It has now become an inseparable part of your marketing & sales. Moreover, you have a lot of online platforms like Bizness apps and MyCrowd to make and test mobile apps easily and the best part is you don’t need programming knowledge which is really an ideal scenario for small businesses. With an app, you can run your business just like a smart phone!