User Experience- A Gateway to Enter the “Top of Mind” of Product Users
Updated on: August 21, 2019
“Clutter is one of the Greatest Enemy of Efficiency and Stealers of Time”
What if you had to solve a riddle written in a foreign language to gain access to your hard-earned money deposited in your bank account? Scary, isn’t it?! The thrills of puzzles and challenges are exciting and pleasing in fiction, games and adventures that can be endured at leisure. But, when the purpose is to get work done, ease-of-use is what matters. It is rightly said that:
“Ease of Use may be invisible, but its absence sure isn’t”
The story of each software product that fails to deliver an engaging user experience reflecting ease-of-use phenomenon also falls along the same line.
Ease of use allows your product or service to excel. Take a look at the image below:
No matter how good the product is, if it fails to deliver a captivating user experience, it won’t offer your Brand any recall value which means diminishing returns on investment – bad scenario.
User Experience (UX) is the secret ingredient of any successful product or service. The success of a UX design lies in appearing simple despite having a complex backend. The UX design is not only a facilitator, but also a differentiator. UX design helps the product owners showcase the very purpose of the product with messaging that hits the target audience right where it’s meant to.
For instance, the fiercest rivals of the Virtual World - Instagram and SnapChat are both image-sharing platforms. But their UX design targets are two distinct set of audiences. Instagram is passive in nature as it drives the user to the feed and prompts them to watch and like the updates shared by others. On the contrary, SnapChat directs its users straight to the camera (the only source of sharing updates) hence taking an active approach to better engage the user and compel them to make frequent visits to share the moments of their lives with their followers. Instagram relies on more on consumption of their content while SnapChat relies more on creation of it – that’s how they drive their audiences to engage with their brands.
That makes UX design essential but how do you guarantee a process that ensures a captivating user experience? Well there is no one-size-fits-all approach to the best UX design for website or service; however, getting a few things right when creating UX strategy for your business can make all the difference.
Here’s what your UX designers should keep in mind during the following phases of PDLC to ensure that your product delivers a captivating user experience:
Preliminary User Identification:
A good UX design needs a head-start long before the actual product development.
For instance, readable typography is a standard of making a good UX design. But, how can a UX designer determine that the typography design of the product is readable?
It depends on your target audience – the actual product users. Designers need to identify whether the app users are senior citizens who need bigger fonts and greater space or artists who adore bold fonts and designs.
The needs and constraints identified by the UX designers during the user experience phase becomes the cornerstone of the design of a Product’s User Experience.
Research and Data Validation:
Once the users are identified, the second phase of UX design is the research and data validation stage to gather important data that defines the end-user behavior. Previously, conventional methods based on secondary research like the study of Points of Parity (POP) and Points of Difference (POD) of the products offered by the competitors were used.
Though, it is important to collect such information to fetch authentic user data, a designer often has to move ahead of conventional data collection methods. There are many instances where designers take a primary research approach to better understand the user behavior.
For instance, in order to better understand the user experience of Facebook Mobile app users, their UX designers adopted an innovative “reverse laptop hugging” approach of research. They conducted a test where people having laptops with webcam had to turn it around and hug it. When the users use the app, the researchers can understand the behavior of the user through the webcam of the laptop. That is how Facebook delivered a captivating app experience.
The most important part of the UX design process is designing the Prototype or the Wireframe of the product. In this phase of PDLC, a designer utilizes the insights gained during the user behavior study and shapes all the minute details to deliver a market fit product. A well-designed product reflects good qualities like
- Minimal and clean design
- Less page loading time
- Quick navigation through the functionalities
When a design reflects such qualities, it not only satisfies the expectation of the users, but also excels in providing optimum value while prompting willingness amongst users to pay a value-worth price of the product.
UX design can be ‘Tested OK’ only when it successfully passes the expectations of the users. The real test of a UX design happens during the User Acceptance Test (UAT). Designers keep a keen eye and verify whether the user can easily understand the function with graphical representation provided without reading long text descriptions.
Also, they verify whether users can quickly navigate through the functionalities without getting confused.
In the current competitive world, it is all about reading between the lines and capitalizing on market gaps. To achieve that, designers have to conduct an extensive research and go beyond the usual to deliver a captivating User Experience.
“If I had asked people what they need, they would have said Faster horse.” - Henry Ford
A decent product can be delivered with the User Experience that meets the expectation of the users. However, innovators who disrupt standard norms to set new benchmarks need to walk an extra mile to deliver a product that exceeds the expectations – something that becomes the new norm – the stuff of Unicorns and Legends!
At Cygnet, we have a dedicated taskforce that believes in staying 100% agile, quality oriented and delivers products offering captivating user experiences that stand the test of time and disruption. Get in touch with our UX experts on firstname.lastname@example.org or call us on: +1-609-245-0971 today.
Cygnet Infotech is a CMMi level 3 and is ISO 27001:2013 and ISO 9001:2008 certified, 18 year old global technology provider enabling ISVs & enterprises through emerging technology, software engineering, technology consulting, SAP Implementation, advisory & maintenance services. It’s proven 18-year track record boasts of successfully delivered 1400+ valuable software solutions to its diverse clientele across the globe using a global delivery model.View All Posts