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Win by Design: Delight Customers with Lean Front-end Engineering

Drishya Nair

Do you know, You have only 50 milliseconds to make a good first impression on your customers?- Taylor & Francis online.

Yes, let’s be realistic and accept the fact that “Time is money”, especially on instances when a potential customer visits your website and your business website turns out to be a disappointment and they bounce back. This can lead to massive loss of opportunity.

Thus, it is imperative for businesses to have a knock-on effect on User Experience and their journeys.

In this world driven by fancy websites and seamlessly interconnected web pages, there is a continuous pressure on enterprises to foster growth and satisfy customers hyper-personally.  When we talk about User Experience (UX), users showing up on websites, they expect web pages to load in less than 3 seconds. In addition, they expect the website to be innovatively designed, multi- functional, easy to use, and provide seamless performance while navigating from one page to other.

It is necessary to ensure long-term performance of website with extensive “Good look and feel”. This guarantees growth in website visitors and converting them to potential customers. Customers entrust their company’s offering and products and revisits again which is a benefactor for any organization’s success.

Make headway for Customer Experience (CX) with User Experience (UX)

94% of users make their first impressions based on the designs they see on a website. - Crazzyegg

With this, we understand that user experience is intrinsic part of customer experience.  Gone are the days, when performance was just an afterthought.  Nowadays, every modification of page boils down to minification of each element of page, page optimization, scripts concatenation and more, which needs to be addressed quite often.

UX isn’t just a designing concern: it affects the overall user experience of website everything from accessibility and usability to search engine optimization and load time. Thus, when drawing it in a workflow, certain design decisions have to be notified basis of their performance implications.

Performance depends on the UI/UX designing and development, Testing and finally optimization. So are these needs quantifiable using a single technology?

The answer is- it is quantifiable with Front-end Engineering.

Set The Right Path with Front-end Engineering

Front-end engineering includes planning, designing, developing and testing of websites and applications for interactive, intuitive and high performing results.

Having said that, we know Front-end engineering swoops in with strong focus on architectural needs which includes cross-disciplinary collaboration, magnificent UI and UX skill sets, development of websites and web applications using HTML, CSS, DOM and Java script. It can also be executed on an open platform or be a compilation of multiple inputs for non-web applications and open source framework like (React-Native), innovative CSS frameworks like SAAS and bootstrap and build tools.

Apparently, while monitoring the backend and frontend activities of LinkedIn page, we found some essential statistics showing the time frontend activities consume (in microseconds) and increase the load time of the application.

Website performance

(Image Source)

There’s a visible difference between frontend and backend activities. Typically, backend processes consumes shorter time since it includes database lookups, remote web service calls, all attached together with HTML. The frontend phases encompass executing Java Scripts, rendering pages, loading time, concatenating scripts and much more.

The reason behind the slow performance of the website revolves around multiple designing and developing aspects such as:

  • Slow web-front delivery
  • Heavy images and sluggish rendering
  • Expensive Java scripts
  • Code splitting
  • No lucrative Web icons

Thus, enterprises need a technology partner having  design adept Front-end engineers who can efficiently convert business demands into exceptional digital experiences.

Drive Exclusive Digital Experiences with Cygnet

Long loading time and non responsive websites have devastating impact on business conversion rates. Legacy approach and methods are the biggest barriers turning the profitability of businesses upside-down. Front-end engineering is a holistic approach for businesses seeking to improve page speed, optimize page load time, and make noticeable improvement for higher visits improves conversion rates, SEO and ultimately, your product’s success. For all these needs, Cygnet can be your go-to technology partner.

Our team of proficient Frontend engineers applies industry-leading capabilities to cater to concurrent business needs of various industries globally. Our tech experts has mastered in complex Front-end architecture and design responsive and interactively functionalities on applications. We can help you build a seamless customer experience withstanding client critical standpoints.

Cygnet has been successfully donning multiple hats of diversified IT needs and can elevate your business success graph offering our frontend engineering capabilities at scale. Get in touch with our Front-end experts now, at inquiry@cygnetinfotech.com or call us on +1-609-245-0971

Drishya Nair

Drishya Nair is a content writer at Cygnet Infotech. She is a computer engineer turned writer who stumbled onto her love for researching, marketing and branding. She is passionate about lending her voice to providing insights on technology and critical business challenges. When not writing, you will find her at a local restaurant exploring different cuisines or chasing stray cats down the corner.

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