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A large US-based media & advertisement group focusing on revenue generation through digital marketing services approached Cygnet for building a more interactive website. Cygnet customized and designed a website in Sitefinity to serve a top-notch user experience, which translated in increased visits, engagement and revenue  

Project Details

Customer Size: Large Enterprise 
Country: USA
Domain: Media & Advertisement 
Solution: CMS: Sitefinity 7.2, Language: Asp.net 4.0, MVC, jQuery, Database: SQL Server 2005

Business Scenario

Our client’s website was popular among the target segments, but the plain design and features on the existing website were blocking further growth. The need for a contemporary website design was imperative. In particular, new opportunities for growth were within grasp if the following were addressed:  

  • Limited search functionality made it difficult for users to explore and find more content
  • Website not optimized for viewing on mobile and tablets
  • Plain design with too few interactive features, limiting page views per user
  • Difficulty of managing and prominently displaying large amount of content
  • Elementary navigation menu that didn’t lay out the sitemap clearly 

Cygnet’s Solution

After studying the client’s business and its exigencies, our team conducted a detailed study of the website designs flaunted by their competitors and designs trending in the market. Working closely with the client, our team created several design layouts, and we hit upon a winning solution. Highlights:  

  • Increased engagement and visits by implementing an enhanced navigation experience for users by adding mega drop-down menu and dynamic search functionality
  • Ensured delightful experience for mobile users by creating a responsive website design
  • Simplified content management by creating custom modules and user controls
  • Improved the user interface by providing advanced design elements like slider and images

Benefits

  • Improved mobile experience and increased mobile traffic through responsive design supporting all mobile devices.
  • Gained user engagement, downloads and goal conversions through a slew of interactive features and interesting design
  • Integration of main website with blog helped boost search engine rankings

Get started with Cygnet

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