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A toll-free number provider in Australia wanted to redefine its online presence to improve rate of online conversions. Cygnet Infotech, leveraging Sitefinity CMS, crafted a brand new website with robust functionalities in just 4 months’ time and helped boost online conversion rates by 74%.

Project Details

Country: Australia
Domain: Telecommunications
Solution: Sitefinity

Client Profile

A leading Australian telecom solutions company offering toll-free numbers and answering solutions. The company enables small businesses and enterprises to project a professional image, manage communication needs with less resources, while slashing the cost of communications significantly.

Business Scenario

Our client, a toll-free number provider wanted to increase sales of new connections online. Cygnet analyzed the website and discovered the core issues: complicated UI, limited functionalities, flat & static page structure, and lack of easy content management capabilities. Working hand-in-hand with the client’s team, we realized that:

  • Performance issues were hurting online conversions
  • Website UI-UX was not optimized with sales and conversions in mind
  • Content marketing team’s efficiency was hampered due to unintuitive backend

Cygnet’s Solution

In order to meet the goals of the client – creating a flexible content management functionality and driving more effectiveness in the overall sales process of the client’s website – we build a new Sitefinity website and we undertook following strategy:

  • Simplified content management across the website by creating custom controls for various types of templates, media, and text content.
  • Improved conversion rates through UX implementation of proper information architecture, and by identifying and setting up ideal sales funnel based on user journey
  • Facilitated measurement and optimization of new customer acquisition by integrating Google Tracking Code and Google Map
  • Increased buyer trust and willingness to buy by securing payment processes and highlighting security symbols
  • Optimized search engine & user friendliness of the site by implementing customized UI concepts like dynamic number menus, banners and heading text


  • Easy-to-manage backend enhanced the efficiency of the marketing team
  • Ability to make frequent changes to website enabled client to experiment with marketing approaches and improve effectiveness of the marketing strategy
  • Conversion rates jumped by 74% in just three months after the redesign

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