The client is a reputed Australian non-banking ﬁnance lender providing high-impact ﬁnancial solutions for SMEs. The client company has been consistently ranking amongst the top 25 companies in Deloitte’s Fast 50 company’s List for consecutive three years.
The client company dealt with businesses of all sizes as their direct customers and ﬁnancial agencies as their partners. Considering the diverse nature of their business and the stakeholders involved, the client company had to manage and maintain multiple business websites, different databases and right to access controls. As a result, to ensure seamless customer experience and service accessibility, it was imperative to ﬂawlessly manage huge amounts of data records.
Business analysts from Cygnet identiﬁed the potential gaps and areas of opportunities to conceptualize a robust solution. Basis the initial business analysis, the team recommended Salesforce Community as the best-ﬁt solution to optimize the businesses processes and the way they sell, service and engage customers.