Domain: Entertainment & Media
Tools and Technology: Python, NodeJS, Angular
Our client is the world’s largest podcast network, pioneering the system to host and publish podcasts in 2004, and since then has grown to be the largest leading podcast network.
Cygnet already delivered a blockchain powered marketplace to the client. The client had effectively been using Cygnet’s blockchain solution to serve more podcasters and advertisers transparently. During the next phase, considering the positive business outcomes, they wanted an AI engine integrated into the existing solution that provided smart bidding suggestions to the advertisers and podcasters.
Cygnet's team developed a recommendation engine based on natural language processing that can understand genres, content, timeslots and bidding rates. At a high-level the system could understand and interpret the key behaviors and impressions of podcasters and advertisers, and accordingly share recommendations.