Over the last few years, the importance of test automation has grown by leaps and bounds. From primitive record and playback technique to data-driven and keyword-driven frameworks, test automation has seen many facets. With every shift, test automation has imparted more flexibility and speed. This has made test automation more modern and mature to suit the business needs. In other words, with time, test automation has become more business-driven as it is slowly eliminating the costs of development and maintenance of large test scripts without sacrificing on the product quality. This white paper takes through the evolution of test automation and explains how the shift from traditional to business-driven test automation empowers software and QA firms to attain greater business value and maximize ROI.