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In dire economic situations, businesses or organizations typically work hard to expand their customer base and spend hefty money to add solid fuel to their growth engine. While there is no magic pill or solution for an effective growth, customer relationship management (CRM) solutions can provide a base to the organizations to survive and succeed in this uncertain situation.

Now, xRM - an improved version of CRM is creating buzz across the world. In this white paper, we will try to understand what xRM is and explore the potential of this amazing platform that accelerate the creation of various LOB (Line-of-business) applications. We will also try to find out the different ways in which the xRM framework extends the functionality of the conventional CRM application and takes it beyond the realm of sales, marketing and customer service.

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